4-Primary research to generate ideas for a media product or service 

Netflix review channel

I will be making a youtube video, in which i will be making a 'top 10 things to watch on Netflix' 

I will do 5 top tv shows to watch and top 5 films to watch 

Focus group questions
1- What genre of movies do you enjoy watching? and why
2- Are you more of a movie fan or a tv show fan?
3- What would you like to be shown more of on Netflix? e.g documentaries or comedies?
4- What kind of videos do you watch on youtube?
5-Do you watch them regularly?
6- Do you have any favorite youtubers? 
7- What makes you want to watch them?
8- Do you prefer to watch videos where you can see the person sat in front of the camera or voiceovers?
9- How long do you like the videos to be?


https://www.youtube.com/watch?v=XqDwTKVeUcI

how has it been shot/ edited?
Only voiceover and uses clips taken from films on netflix as visuals in the background so very easily edited together.

What works well about it?
Simple video, so it doesn't need lots of special effects and visuals

What would you do differently?
I would say what i found good about the film, and what i didn't find good so give some advantages and disadvantages. I will also add in normal movies and shows not just netflix originals, so it gives a wider range of choice for my audience.

How does it appeal to the target audience?
Appeals because it gets straight to the point, without lots of talking. Also because it gives the plot of the film too, so the audience can see if it appeals to them or not

How does it compare to other similar products?
It compares because to very similarly to other products because when filming these sorts of videos, you can't really make them unique or different- you can have your own opinion or recommendations, but they are mostly the same.


https://www.youtube.com/watch?v=wvXGT_Ra1ts

How has it been shot/edited?
Again, it is just a voiceover with added visuals and clips from the netflix shows

what works well about it ?
Short video so we don't loose interest, and he specifies what exact season and explains it.

what would you do differently?
I would have myself on camera explaining why you should watch these shows/films, and would not make the introduction as long as his - it will be straight to the point

how does it appeal to the target audience?
It is fit for purpose, so it does explain the top 10 binge watched netflix shows and goes into some detail about it.

how does it compare to other similar products?
It compares because to very similarly to other products because when filming these sorts of videos, you can't really make them unique or different- you can have your own opinion or recommendations, but they are mostly the same.


https://www.youtube.com/watch?v=bnjt7UUTMOQ

How has it been shot/edited?
This time she is sat in front of the camera explaining in her own words the plot of each netflix show/movie. Not much editing has been done- only a screenshot of the title of the movie or show, and the name of it put in the corner of the screen.

What works well about it?
She gives her own opinions on it rather than just explaining the plot, and she also talks to the camera/audience rather than doing a voiceover

What would you do differently?
I would make my video shorter, as she does tend to waffle a bit and some viewers may loose interest. I will also maybe put a clip of the show/movie in aswell, so the viewers can also see what it looks like.

How does it appeal to the target audience?
Again it appeals to the target audience because it is fit for its purpose and she does explain what shows she recommends to watch.

How does it compare to other similar products?
It compares because to very similarly to other products because when filming these sorts of videos, you can't really make them unique or different- you can have your own opinion or recommendations, but they are mostly the same. However like i mentioned before, she does talk to the camera and use a direct mode of address, where as the other videos did not.