9- Creative Brief
Tuesday, February 26, 2019
Monday, February 18, 2019
7- Market Research
My product is a new youtube channel which will make deciding what film or tv show to watch on Netflix much easier. I will post monthly videos showing what the 5 best Netflix films and 5 best Netflix tv shows were in my opinion for that month.
https://www.youtube.com/watch?v=XqDwTKVeUcI
Why is it successful?
Simple video, so it doesn't need lots of special effects and visuals. It also gets straight to the point, which is a good quality for the audience so they dont lose interest. It also gives the plot of the film, so that the audience can decide whether it appeals to them or not
https://www.youtube.com/watch?v=wvXGT_Ra1ts
why is it successful?
Short video so we don't loose interest, and he specifies what exact season and explains it, rather than giving an overview of the whole series. It is also fit for its purpose, and does what it says on the title.
https://www.youtube.com/watch?v=bnjt7UUTMOQ
Why is it successful?
She gives her own opinions on it rather than just explaining the plot, and she also talks to the camera/audience rather than doing a voiceover using a direct mode of address. It is yet again fit for purpose and she explains what shows she recommends the audience should watch.
Where is the gap in the market?
I believe that there is a gap in the market for film reviewing. This is because, many different people have their own ways of making a film review channel/ video, and they all use different approaches. However, if all of these approaches are applied, then we should be left with a review channel much better than any of the others. So, for example, it will include a ratings meter for different categories of the film (e.g 4/5 stars for jumpscares or gore), it will also include a direct mode of address, so the audience can see me.
https://www.youtube.com/watch?v=XqDwTKVeUcI
Why is it successful?
Simple video, so it doesn't need lots of special effects and visuals. It also gets straight to the point, which is a good quality for the audience so they dont lose interest. It also gives the plot of the film, so that the audience can decide whether it appeals to them or not
https://www.youtube.com/watch?v=wvXGT_Ra1ts
why is it successful?
Short video so we don't loose interest, and he specifies what exact season and explains it, rather than giving an overview of the whole series. It is also fit for its purpose, and does what it says on the title.
https://www.youtube.com/watch?v=bnjt7UUTMOQ
Why is it successful?
She gives her own opinions on it rather than just explaining the plot, and she also talks to the camera/audience rather than doing a voiceover using a direct mode of address. It is yet again fit for purpose and she explains what shows she recommends the audience should watch.
Where is the gap in the market?
I believe that there is a gap in the market for film reviewing. This is because, many different people have their own ways of making a film review channel/ video, and they all use different approaches. However, if all of these approaches are applied, then we should be left with a review channel much better than any of the others. So, for example, it will include a ratings meter for different categories of the film (e.g 4/5 stars for jumpscares or gore), it will also include a direct mode of address, so the audience can see me.
6- Consumer Research
My primary target audience would be both male and females, with the social class ABC1 and C2DE, as anyone can access Netflix and youtube as long as they have an account. The age range would also be from 11+, as this is when most kids start going onto Netflix and youtube to watch videos. The pyschographics of my Youtube channel would be either the mainstream, or the struggler, as they are the main target audiences in this situation, and spend most of their time either on Netflix or Youtube.
Needs
- One need for my primary target audience is that they need to know certain information about the films i'm reviewing. For example, if they are at home and cannot decide what to watch on Netflix, they come to my channel and watch my videos because they need to know what film to watch.
Wants
- One want my target audience should have is that they should want to come back to my channel/videos. If they found a video useful or helpful, with an honest review of the film/ show then my audience should want to come back to my channel for more videos.
Desires
- A desire that my audience may have, is that they may desire for me to specialize in other genres rather than focusing on one. Because then this will give my audience a bigger range/ choice to choose from.
- A desire that my audience may have, is that they may desire for me to specialize in other genres rather than focusing on one. Because then this will give my audience a bigger range/ choice to choose from.
Preferences
My audience uses 3 out of 4 of the uses and gratifications. For example, information is provided in the reviews of the films and shows, so my audience are aware of what the plot is etc. Entertainment is also used, as my audience are getting the option of watching the film or series for their own entertainment/satisfaction. Social interaction is again used, as they have the option to subscribe to my channel, leave a like or dislike, ad even add a comment to my video for the public to see.
My audience uses 3 out of 4 of the uses and gratifications. For example, information is provided in the reviews of the films and shows, so my audience are aware of what the plot is etc. Entertainment is also used, as my audience are getting the option of watching the film or series for their own entertainment/satisfaction. Social interaction is again used, as they have the option to subscribe to my channel, leave a like or dislike, ad even add a comment to my video for the public to see.
Tuesday, February 5, 2019
5- Secondary research to generate ideas for a media product or service.
Skills needed to be a film reviewer
Active listener
Writing skills
Speaking skills
Critical thinking
Social perceptiveness
Time management
Persuasion
Judgment and decision making
Negotiation
Patience
Communication skills
Speaking skills
Critical thinking
Social perceptiveness
Time management
Persuasion
Judgment and decision making
Negotiation
Patience
Communication skills
https://www.mymajors.com/career/movie-critic/skills/
Skills needed to be a youtuber
Platform understanding
Content research skills
Video editing tools
Social media presence
Digital awareness
https://vidooly.com/blog/skills-video-creators/
The Telegraph
https://www.independent.co.uk/voices/comment/the-most-common-question-i-am-asked-is-how-do-i-become-a-youtuber-this-is-my-reply-9766701.html
Equipment needed to be a youtuber
https://www.youtube.com/watch?v=lSywwam2W30
Skills needed to be a youtuber
Platform understanding
Content research skills
Video editing tools
Social media presence
Digital awareness
https://vidooly.com/blog/skills-video-creators/
The Telegraph
https://www.independent.co.uk/voices/comment/the-most-common-question-i-am-asked-is-how-do-i-become-a-youtuber-this-is-my-reply-9766701.html
Equipment needed to be a youtuber
https://www.youtube.com/watch?v=lSywwam2W30
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8- development of ideas
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