7- Market Research
My product is a new youtube channel which will make deciding what film or tv show to watch on Netflix much easier. I will post monthly videos showing what the 5 best Netflix films and 5 best Netflix tv shows were in my opinion for that month.
https://www.youtube.com/watch?v=XqDwTKVeUcI
Why is it successful?
Simple video, so it doesn't need lots of special effects and visuals. It also gets straight to the point, which is a good quality for the audience so they dont lose interest. It also gives the plot of the film, so that the audience can decide whether it appeals to them or not
https://www.youtube.com/watch?v=wvXGT_Ra1ts
why is it successful?
Short video so we don't loose interest, and he specifies what exact season and explains it, rather than giving an overview of the whole series. It is also fit for its purpose, and does what it says on the title.
https://www.youtube.com/watch?v=bnjt7UUTMOQ
Why is it successful?
She gives her own opinions on it rather than just explaining the plot, and she also talks to the camera/audience rather than doing a voiceover using a direct mode of address. It is yet again fit for purpose and she explains what shows she recommends the audience should watch.
Where is the gap in the market?
I believe that there is a gap in the market for film reviewing. This is because, many different people have their own ways of making a film review channel/ video, and they all use different approaches. However, if all of these approaches are applied, then we should be left with a review channel much better than any of the others. So, for example, it will include a ratings meter for different categories of the film (e.g 4/5 stars for jumpscares or gore), it will also include a direct mode of address, so the audience can see me.
https://www.youtube.com/watch?v=XqDwTKVeUcI
Why is it successful?
Simple video, so it doesn't need lots of special effects and visuals. It also gets straight to the point, which is a good quality for the audience so they dont lose interest. It also gives the plot of the film, so that the audience can decide whether it appeals to them or not
https://www.youtube.com/watch?v=wvXGT_Ra1ts
why is it successful?
Short video so we don't loose interest, and he specifies what exact season and explains it, rather than giving an overview of the whole series. It is also fit for its purpose, and does what it says on the title.
https://www.youtube.com/watch?v=bnjt7UUTMOQ
Why is it successful?
She gives her own opinions on it rather than just explaining the plot, and she also talks to the camera/audience rather than doing a voiceover using a direct mode of address. It is yet again fit for purpose and she explains what shows she recommends the audience should watch.
Where is the gap in the market?
I believe that there is a gap in the market for film reviewing. This is because, many different people have their own ways of making a film review channel/ video, and they all use different approaches. However, if all of these approaches are applied, then we should be left with a review channel much better than any of the others. So, for example, it will include a ratings meter for different categories of the film (e.g 4/5 stars for jumpscares or gore), it will also include a direct mode of address, so the audience can see me.
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