6- Consumer Research

My primary target audience would be both male and females, with the social class ABC1 and C2DE, as anyone can access Netflix and youtube as long as they have an account. The age range would also be from 11+, as this is when most kids start going onto Netflix and youtube to watch videos. The pyschographics of my Youtube channel would be either the mainstream, or the struggler, as they are the main target audiences in this situation, and spend most of their time either on Netflix or Youtube. 

Needs

- One need for my primary target audience is that they need to know certain information about the films i'm reviewing. For example, if they are at home and cannot decide what to watch on Netflix, they come to my channel and watch my videos because they need to know what film to watch.

Wants 

- One want my target audience should have is that they should want to come back to my channel/videos. If they found a video useful or helpful, with an honest review of the film/ show then my audience should want to come back to my channel for more videos.

Desires
- A desire that my audience may have, is that they may desire for me to specialize in other genres rather than focusing on one. Because then this will give my audience a bigger range/ choice to choose from. 

Preferences
My audience uses 3 out of 4 of the uses and gratifications. For example, information is provided in the reviews of the films and shows, so my audience are aware of what the plot is etc. Entertainment is also used, as my audience are getting the option of watching the film or series for their own entertainment/satisfaction. Social interaction is again used, as they have the option to subscribe to my channel, leave a like or dislike, ad even add a comment to my video for the public to see.